Relaunching Elevate With precision and purpose
Following an acquisition by Madison Industries, CAE Healthcare rebranded to Elevate Healthcare and needed a clear path to market. That’s where RAB2B stepped in to define target audiences, craft a compelling value proposition and optimize their lead conversion path.
Approach
RAB2B led a full-scale strategic rollout:
Conducted stakeholder interviews to align sales, leadership and service teams
Created a landing page mockup featuring audience-first messaging and design
Audited martech systems to uncover lead scoring and automation gaps
Ran an addressability analysis to identify key segments in academia and hospitals
Developed a differentiated value proposition and positioning framework
Built a targeted media plan to drive launch visibility and engagement
Results
Smarter Lead
routing and sales prioritazion
custom lead scoring models activated