RAB2H stepped in to define target audiences, craft a compelling value proposition and optimize their lead conversion path.
Make It Clear
Let’s move healthcare forward. We’re here to help you turn data into dialogue, technology into trust and storytelling into measurable outcomes, so every interaction drives real impact.
Our approach
In a space where stakes are high and attention is limited, we stay focused on outcomes. Everything starts with the need—and ends with action.
clarity in chaos.
direction in noise.
Healthcare audiences aren’t passive. They’re informed, digital-first and increasingly diverse—with rising expectations to match. Patients show up armed with research. Providers make complex decisions across systems and silos. And for companies bringing breakthrough therapies or technologies to market, aligning messaging, marketing and sales around shared outcomes has never been more critical.
At RAB2H, we don’t just solve problems—we solve the right ones. We bridge strategic intent with real-world execution, aligning commercial, brand and audience strategies to move businesses forward. Our frameworks cut through complexity and create momentum in the right places.
clarity in chaos.
direction in noise.
Healthcare audiences aren’t passive. They’re informed, digital-first and increasingly diverse—with rising expectations to match. Patients show up armed with research. Providers make complex decisions across systems and silos. And for companies bringing breakthrough therapies or technologies to market, aligning messaging, marketing and sales around shared outcomes has never been more critical.
At RAB2H, we don’t just solve problems—we solve the right ones. We bridge strategic intent with real-world execution, aligning commercial, brand and audience strategies to move businesses forward. Our frameworks cut through complexity and create momentum in the right places.
clarity in chaos.
direction in noise.
Healthcare audiences aren’t passive. They’re informed, digital-first and increasingly diverse—with rising expectations to match. Patients show up armed with research. Providers make complex decisions across systems and silos. And for companies bringing breakthrough therapies or technologies to market, aligning messaging, marketing and sales around shared outcomes has never been more critical.
At RAB2H, we don’t just solve problems—we solve the right ones. We bridge strategic intent with real-world execution, aligning commercial, brand and audience strategies to move businesses forward. Our frameworks cut through complexity and create momentum in the right places.
Stories of impact

Driving ESG Success for Fortune 500 Company
One of the top providers of endoscopy solutions tapped RAB2B to lead media strategy for its 2024 ESG, direct-to-patient campaign.

Baxter streamlines lead scoring across siloed teams
Too many leads, no clear path. RAB2B built a smarter scoring system to help Baxter’s HST team prioritize and convert.

Our clients
Deep roots in B2B healthcare
Where we Reach
Ambulatory Services
Outpatient centers, Urgent care, Specialty care
CHCs / ACOs
Community health centers, Accountable care, Population health
Healthcare software
Health tech, SaaS, Healthcare IT, Health education
Ambulatory Services
Primary care, Specialty clinics, Group practices
Labs
Diagnostics, Pathology, Research labs
Pharmaceuticals / bio tech
Pharma, Biologics, Life sciences, R&D
Ambulatory Services
Hospitals, Physician groups, Health systems, Imaging centers
Medical Devices & Equipment
Devices, Equipment, Imaging, Monitoring, Wearables
What we Do
Strategy
Helping you align stakeholders, navigate regulation and support long-term growth.
Brand
Creating brands that differentiate—with purpose, precision and proof.
Creative
Campaigns that connect. We deliver bold ideas grounded in the realities of healthcare buyers, patients and providers.
Content Marketing
Breaking down the complex. From clinical to technical, we translate the hard stuff into helpful, human content that informs and connects.
Digital & Web Development
We design fast, compliant, human-centered web experiences that support lead gen and build trust.
Data & Analytics
Track what you care about—with clear insights and ROI in a market that demands proof.
MarTech
Setting you up with tools that personalize, automate and measure—all built for the healthcare buyer journey.
AI
We use AI to accelerate content, targeting and execution—keeping human oversight and compliance at the core.
Demand & Lead Generation
We focus your spend on high-value accounts with targeted, ABM-informed programs that actually convert.